PSense Concept: Coffee, Culture & Community
This proposal showcases how PSense Studio partnered with a Houston-based coffee and lounge brand to elevate their space from a simple coffee shop to a cultural destination.
What began as a casual café visit turned into a vision for something more—an environment that could foster connection, creativity, and community. I crafted a brand proposal that highlighted their unique charm while layering in curated activations, partnerships, and immersive experiences that would transform the space into a hub for networking, events, and local engagement.
From strategic partnerships and community collaborations to lifestyle-driven events like “Book Club & Coffee Tastings” and “Speed Dating,” every element was designed to bring people together and position the brand as a go-to spot in Houston’s daytime social scene.
PS: This is what happens when clarity meets culture. The brand already had heart, we proposed structure.
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